Top Construction Distribution News
HILTI WATCH: Hilti's Grassroots Effort Drives Preference
Hilti marketing efforts boost market share. Company positions for bigger push.
"Hilti enjoyed incredibly high brand awareness but lacked the market share to match," says Sara Buck, vice president-group account director for Nicholson Kovac. "The brand was known as the high-end, best of the best and, as a result, was not called on for everyday jobs."
"The grassroots campaign helped change the perception among contractors and workers that Hilti was out of their reach," Buck adds. "And it created an almost immediate, increased preference among this group. To top it off, the compelling images of real construction workers positioned Hilti as a partner of the American worker."
Latest, Greatest Construction Distribution Website Debuts
The debut of the new, multifaceted website for Construction Distribution has put the magazine back on the Internet map! Look for the new Consultant's Corner, archives of the popular Counter Pros columns, hot new videos and a lot more.
Magnum Fasteners Introduces Magnum Pro Framing Nailer
The new Magnum Pro 34-degree framing nailer uses clipped or offset round-head nails and weighs less than eight pounds.
Irwin Industrial Tools Adds Sparks in Daytona
Race fans were cheering and watching sparks fly at the recent Pepsi 400 – only they weren't in their seats, and the action wasn't on the track. It was outside the Daytona International Speedway. Irwin entertained fans by showcasing the strength and speed of its new Marathon Weldtec saw blade.
SafeWorks Promotes John Purtle to Training Manager
SafeWorks, LLC recently promoted John Purtle to the newly created position of Training Manager.
2007 SkillsUSA Championships Winners In Carpentry
The winners of the annual SkillsUSA Championships in carpentry were announced, at the annual awards ceremony of SkillsUSA National Leadership and Skills Conference.
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