Well, great timing, because this issue of Construction Distribution marks the first Product Spotlight on Green Products. Of course we’ve presented green products and equipment in the pages of the magazine in the past, but this is the first time we’ve set aside an entire section devoted to this category. And you can expect to see it appear regularly in future issues.
I recently spoke with a local contractor who specializes in green home construction and remodeling. Sam Breidenbach of TDS Custom Construction, Madison, Wis., says his company’s core values are built around green, from the way the company runs its office to the way the company builds in the field. TDS promotes durability and sustainability to its customers and looks for those qualities in its building materials and products.
I asked Breidenbach what he expects from construction supply houses in regards to green products and equipment. He said in general he would like to see sales staff who are educated on green products — not necessarily a scientific expert but someone who knows the basics and can tell the difference between greenwashing and the real thing.
Because his company has a cabinet-making division, he says a simple thing he would expect from a lumber yard is formaldehyde-free panel goods and lumber that is FSC-certified (Forest Stewardship Council). Water-based glues and low-VOC adhesives are also products TDS often utilizes, as are products and materials that include recycled and post-consumer content. When manufacturers and construction supply houses promote green products and materials, Breidenbach adds, he pays attention.
This summary of my conversation with Breidenbach gives you an idea of what your customers want from you. Use interest in green building to help current customers find what they are looking for and attract new customers interested in green construction. Start out by educating a few employees on green construction issues and products. Then identify green products and equipment currently on your line card and others you can start to carry. Educate your employees on why these products are green and promote them to your customers in flyers and e-newsletters. You’ll be helping your customers and your business when you offer green.
