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Help them help you: Setting expectations with a manufacturer
We have a natural tendency to think that our manufacturers should know how to meet our expectations. In fact, we often expect them to be a bit clairvoyant. If you want a rep to work for you, set your expectations down on paper. The results will be better than you expected. CD
AUTHOR NOTE: Jason Bader is a managing partner at The Distribution Team. If you need help creating a “how to do business with my company” letter, he can be contacted via email at Jason@Distributionteam.com. For a direct link to his website and additional information, go to the Consultant's Corner at www.constructiondist.com.
