It’s a team effort at Ace Tool Repair, and the team brings a blend of experience and youthful enthusiasm to the job every day. Here, owner Maria Polidoro is surrounded by her staff, including, at least for a day, Senorita Makita Leslie Gomez who was on hand to sign posters and greet customers during an all-day product introduction.
Special events, like bringing in Makita field reps for a day to show off the latest in battery-operated tools, always attract attention. This special day was promoted heavily via radio ads inviting customers to not only try out the newest tools, but to have lunch and get a poster personally autographed by Senorita Makita Leslie Gomez.
Senorita Makita Leslie Gomez signing autographs
Sales manager Javier Venagas, a native of Columbia, South America, has been working in the tool repair business since he was 12. His knowledge of the business coupled with his “people” and language skills have made him a significant asset for Maria Polidoro’s Ace Tool.
All the available space, floor to ceiling, is used to display tools and accessories.
Throughout the parts department, bins and drawers are coded to dovetail with Ace Tool’s computer system so finding the right piece for a repair is a smooth process.
Colorful presentations with high-traffic items within easy reach make it more likely that a customer will find something he or she “needs” when they come into the store.
Going the extra mile…Sometimes the repair department is asked to go well beyond the norm. Ali Berna, is hoping to salvage a gas-powered cutoff saw after it was run over by a cement truck. Or, the sales staff may reach new heights to get just the right hammer.
Ace Tool website address
While relatively new, the Ace Tool website has proven to be a potent sales tool. Jason Gould, monitors the site throughout the day, processing incoming orders and preparing products for almost immediate shipping.
Space is a premium so the sidewalk serves as a walk-up display for large, heavy-duty items in the inventory as well as sheltering the current manufacturer’s demo area.
Rol-Air: "Whether it be gas or electric, stationary or portable the line has fulfilled our customers' needs. Our compressor sales have increased with Rol-Air. We sell them to roofing contractors, trim carpenters and any one else looking for a well-built compressor that will deliver on demand."
Target: "Well known for an extensive line of diamond blades and concrete cutting equipment. Partner Industrial Products, Target, Diamas, Felker and Husqvarna are in a division of Electrolux Construction Products. Our association with Target has enabled Ace Tool to offer complete solution for all cutting needs. All of our concrete cutting rental equipment is Target and Partner wherever possible."
Milwaukee Electric Tool: "Milwaukee tool is one of our top lines — they were the first line in our store 20 years ago and our first line as an authorized service center. Milwaukee's lithium-ion battery cordless tools are groundbreaking technology."
Stabila: "This is a line that we've come to count on. Once a customer has one of their products, it doesn't take long before they have almost all of them."
