It's easy for just about anyone in business-including companies, salespeople and marketers-to fall into a "pattern" when dealing with customers. We all develop shortcuts and "templates" to help simplify our daily routines, which also make it easier to manage the work load. With more to do and less time to do it a smoother routine is appealing.
While such an approach may help us get through the day, it can also be dangerous, particularly when the competition is waiting for even the slightest opening that may get them through the door.
Customers don't want to be taken for granted or receive attention only when we want to sell them something. They respond positively to the signals that say, "We really appreciate having you as a customer."
Here are 20 customer care actions that will help to enhance customer satisfaction and that will build sales:
1. Contact customers when it's not necessary. Apple consultant Craig Batt of MacShaman checks with clients a week or so after doing a job. Not only does he ask for feedback on what he did, but he passes along helpful information that's not directly related to his work. It sends the message that he is not only appreciates the work, but the relationship as well.